Tips and tools for creating editorial calendars
Editorial calendars are very important. Today’s editorial calendars not only plan off line content but they have to take into account web content (landing page and blog), press releases, news, and of...
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Quick guide to setting up Google Authorship
There are plenty of “definitive guides” to setting up Google Authorship (for example), but “definitive” sounds a lot like “time consuming”, and most of us don’t have a lot of time. We need stuff...
View ArticleThe importance of digital copywriting: view our presentation
We of the inimitable (and lately expanded) Content Team were recently asked to give a presentation on copywriting to our nearest and dearest colleagues. The presentation, called Selling Words and...
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Understanding – the first step in great SEO
Great SEO is no longer just about your website — it’s about your entire business. With search marketing, our aim is always to make prospective customers engage with your brand – whether that’s buying...
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The 3 Biggest Barriers to Content Marketing Success
by Joe Worrall, Social Media and Content Specialist The recent Econsultancy Marketing Budgets Report and roundtables threw up some interesting stats about the attitude of businesses to content...
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The content conundrum: quality vs. quantity
by Joseph Worrall Content quality or content quantity? It seems like a question with an obvious answer (it’s quality, right?) However, in the massive, hungry and competitive world of digital marketing,...
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The what, why and when of corporate storytelling
by Joe Worrall, Social Media and Content Specialist Are you sitting comfortably? Then let me begin… In an age when digital communication has made any business message accessible in an instant, those...
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3 simple ways to become a better corporate storyteller
by Joe Worrall, Social Media and Content Specialist There’s been a lot said about corporate storytelling (some by myself) and its efficacy in helping businesses connect with audiences. What I want to...
View ArticleWork Experience Diary – Abbie Snow
Recently we were lucky enough to welcome Abbie Snow from Stratford Girls’ Grammar School into the content, search and social team. It was a week of intensive whiteboard storyboarding, content marketing...
View ArticleMarketing Forum 2014.
Now the dust has settled from this year’s Marketing Forum I thought it would be a good opportunity to share some of the insight I gained at the event. As mentioned in my previous post, the Marketing...
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